A TATA Product, India’s leading omnichannel jewellery brand, has announced the launch of its popular Treasure Chest jewellery savings plan on the PhonePe app. This milestone makes CaratLane the first Indian jewellery brand to offer a dedicated savings scheme on the platform, pioneering a new way for millions of users to plan their future purchases. The CaratLane Treasure Chest on PhonePe was available to users for enrolment starting 6th January 2026. Customers can find detailed scheme FAQs and benefits at: https://www.caratlane.com/treasure-chest-gold-scheme.
With CaratLane’s retail presence spanning stores across all 28 states and union territories, this integration unlocks access to the brand’s jewellery offerings for over 650 million PhonePe users across the country. Through the PhonePe app, users can now seamlessly enroll in the CaratLane Treasure Chest scheme and plan their jewellery purchases with greater flexibility and confidence.
Saumen Bhaumik, Managing Director, CaratLane, said: “Jewellery is often a planned purchase—especially the kind CaratLane is known for, designed for daily adornment across work, travel, and life’s many celebrations. Our partnership through Treasure Chest on PhonePe is enabling millions of customers to plan and save for the pieces they truly aspire to own, whether it’s a tennis bracelet or a stunning diamond ring. It empowers them to indulge in meaningful milestones, celebrate their wins, and make those special purchases seamlessly—online or in-store.”
Speaking on the partnership, Niharika Saigal, Head of InApp Categories, Consumer Payments, PhonePe, said, “We are taking our partnership with Caratlane a step further by bringing the Treasure Chest offering to the PhonePe platform, to offer our users a convenient and structured way to save. With this integration, we hope to simplify the jewellery-buying process for millions, by providing a seamless and secure way for our customers to plan for their jewellery aspirations”
Treasure Chest is CaratLane’s jewellery savings plan that allows customers to make monthly contributions over a fixed tenure – paying 9 instalments and getting the 10th one from CaratLane, giving them the 9 = 10 benefit – culminating in jewellery redemption with added benefits. By bringing the scheme onto PhonePe, CaratLane is enabling customers to begin their jewellery journey digitally, while retaining the option to redeem across its extensive physical store network or online.
With Dhanteras and the festive buying season remaining one of the most significant periods for jewellery purchases in India, the integration also encourages customers to register early and plan ahead for Dhanteras 2026, ensuring a more disciplined and rewarding approach to festive jewellery buying.
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