The Natural Diamond Council (NDC), a leading advocate for the integrity and positive impact of the diamond industry, announced a new partnership with Aurostar. This collaboration unites two industry leaders with a shared vision for a sustainable future.
Aurostar is a globally recognized diamond manufacturer and builds on a legacy that started in 1966. It is helmed by third generation diamantaires and operates in Dubai, Botswana, USA, and Hong Kong. Aurostar has embedded the best social, ethical, and environmental practices in all its business processes to deliver on the promise of responsibly sourced diamonds.
NDC offers this partnership opportunity to only a select group of industry champions who align with the organization’s vision of building the natural diamond dream while staying rooted in a desire to enhance its sustainability efforts. NDC has created a robust, yet exclusive, community of partners who will help them in this endeavour, and Aurostar is the newest brand to make this commitment to the industry’s future.
Arpan Mehta, managing director at Aurostar Diamonds, stated, “Inspiring consumers and bringing the enchanting stories of diamonds and how they better the lives of many is ever so important in the current climate. In order to regain the consumers’ confidence, we feel it is imperative that the diamond community comes together to actively invest in the promotion of natural diamonds. That is why we are very honoured to be partnering with the NDC and working towards this goal.”
Richa Singh, managing director – India & Middle East, Natural Diamond Council, said, “The NDC is excited with the industry response to our innovative Partnership Program, as we invite key stalwarts of the modern natural diamond sector to build a brighter future for every person who contributes to our industry. We are happy to have Aurostar join our program, as we focus on building compelling consumer and trade narratives around the values, ethical standards, sustainability efforts, and unwavering dedication to transparency championed by our partners.”
