At PureJewels, our passion for innovation drives us to create jewellery that transcends the ordinary. As metallurgists and artisans, our relentless pursuit of perfection in jewellery research and design has led us to the creation of something truly extraordinary – our Sunrise Gold collection.
This exclusive alloy, retains the purity of 22ct gold while offering unmatched strength and a captivating colour profile, with a sheen that mirrors the first light of dawn. The result of the alloy’s tenacity is a piece of jewellery that can be sculpted into delicate, intricate designs that stand the test of time, both in beauty and resilience.
Whether adorning a special event or elevating a professional look, Sunrise Gold always shines with understated elegance. The colour of the alloy, a warm peach-fuzz hue, voted as the colour of the year, is not only on-trend, but timeless, exuding warmth and comfort. Just as lustrous as yellow gold yet wonderfully subdued, Sunrise Gold makes for a versatile choice for all skin tones and a sophisticated addition to any jewellery collection.
Each piece in the collection is meticulously crafted with the utmost care to be hypoallergenic and suitable for all skin types. You can wear our jewellery with confidence, knowing it is as gentle as it is beautiful. Choosing Sunrise Gold means embracing a piece of jewellery that is as unique as it is enduring.
“We invite you to experience the dawn of a new era in luxury with our Sunrise Gold collection. Embrace the warmth and elegance of Sunrise Gold and celebrate your journey with PureJewels” said PureJewels.
Celebrate your life’s journey and milestones with meaningful keepsakes and Personalised gifts in gold and platinum. We design and make in our London atelier and gold workshop. It is rightly said that a journey of a thousand miles begins with a single step. Discover our journey that started with the dream of celebrating luxury and craftsmanship.
PureJewels say, our personalised products range from Rings, Necklace, Charms, Cufflinks, Bracelets and Pendants – all designed to reflect your unique personality and moments. These are ideal for gifts and creating talismans to guide you through your life’s journey.
Create heirloom jewellery with rare and exquisite gemstones to cherish for generations to come.
The PureJewels story began in Nairobi, Kenya in 1950 with an Indian jeweller and craftsman, Bhanji Gokaldas, who started crafting exquisite jewellery, like his father and forefathers. Today, PureJewels is an award-winning fine jewellery company based in London that celebrates luxury and craftsmanship.
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Shaping India’s $100 Billion Gems & Jewellery Future
At the Chintan Shivir on the 2040 Roadmap, Commerce Secretary Shri Rajesh Agrawal outlined a vision to grow India’s gems & jewellery sector from ~$29B to $100B, driven by innovation, technology, design, global branding.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
