In 2018, his elegant nonchalance and sweet little face inspired Claire Choisne to create a collection in his likeness. Since then, Wladimir creations have continued to pay tribute to this integral member of the Maison Boucheron.
The artisans’ expert hands bring Wladimir to life. His eyes light up thanks to the layering of several precious stones. The movement of his coat is recreated, finely sculpted in gold. Finally, in a nod to the 1978 campaign, Wladimir is always adorned with a precious stone necklace.
Wladimir the cat, Every Maison has a mascot. At Boucheron, the mascot has a name: Wladimir the cat! According to the Maison’s archives, Wladimir the cat has been featured in Boucheron creations since the end of the 19th century, e siècle in the form of brooches and art pieces.
Initially it’s as Animaux de Collection; Boucheron’s bestiary tale began in its workshops in 1866. There, a collection of fabulous animals came to life in the craftsmen’s hands. Each woman is invited to find the creature who will unleash her character and affirm her style.
But it was in 1978 that he truly made his mark, appearing in an advertising campaign with a High Jewelry necklace around his neck. Broadcast until 1987, the campaign made Wladimir the cat a permanent member of the Boucheron family and a prominent figure in the imagination of its admirers.
The Animaux de Collection is there to accompany you each day. All you have to do is take them… and they’re sure to perfectly reflect your personality.
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📅 26–28 September 2026
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