De Beers Group announced the appointment of Emmanuelle Nodale as Brand CEO, De Beers London, as the brand enters a new phase of global expansion and strategic evolution as part of the Group’s Origins strategy.
With over 20 years of expertise in shaping and developing global brands, Nodale is recognised for her strategic leadership and ability to translate insights into meaningful growth. Prior to joining De Beers London, Nodale held senior positions at Kering, where she played a key role in shaping strategy within the Watches & Jewellery Division.
Most recently, she served as General Manager Europe at Milan-based luxury jewellery brand Pomellato, where she spearheaded expansion into key luxury markets, enhanced the client experience, and strengthened the brand’s high-jewellery positioning.
Nodale will lead De Beers London as the brand prepares to open its Paris flagship boutique on Rue de la Paix later this year, reinforcing its status as a global luxury jewellery house. The flagship store will be the first to showcase De Beers London’s new retail concept, which will reflect the brand’s dedication to blending contemporary jewellery design with its unrivalled heritage in natural diamonds.
Nodale’s appointment follows the brand’s recent transformation from De Beers Jewellers to De Beers London, a rebrand designed to capture its heritage and strengthen its position in the global luxury jewellery sector.
Sandrine Conseiller, CEO of De Beers Brands commented: “I am delighted to welcome Emmanuelle to De Beers London. With our new identity firmly established and the upcoming launch of our Paris flagship, Emmanuelle’s leadership will be instrumental in expanding and strengthening our position in the global luxury jewellery market as we continue to differentiate ourselves as the only luxury jewellery house with direct access to natural diamonds at their source.”
Emmanuelle Nodale commented: “I am thrilled to step into this role at such an exciting time for De Beers London. From our home in London, I’m committed to building on De Beers’ exceptional diamond legacy with a focus on design-led pieces that embody modern elegance. I look forward to working closely with the talented teams to enhance the desirability of our brand globally and continuing to cement its role as a premier luxury jewellery house.”
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