“Platinum will continue to be desirable in 2024” A Closer talk with Sagar Shah

Jul 10, 2024

WhatsApp Image 2024 07 10 at 2.59.25 PM 3Mr. Sagar Shah, GM-Uni Design Elite Jewellery Pvt. Ltd.

1: What is the demand outlook for 2024?
For its nature and qualities like bold, versatile, and yet minimal, platinum would continue to be desirable in 2024.
Platinum jewellery is quite reliable, not just in terms of its metal properties but also aesthetics. People would continue to be amazed by beauty and the shine of platinum.

2: What trends will dominate the demand ahead in 2024?
When it is comes platinum, minimalism is something that is here to stay. Something that is versatile and can be stacked. I feel customisation is trend, people want to make it more special.

3 Tell us about M.S. Dhoni’s Signature collections or your brand PGI’s collections.
This collection is simple yet dashingly bold just like our beloved Mahi. We have aimed to sort of bind it with emotions such that the people who wear these would feel confident and that they can achieve whatever it is that they want.

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