Picchiotti Xpandable bracelets literally expand and contract in the video, showing the ease of wear and the fusion of form and functionality. The revered, made in Italy- artisanal tradition of the Picchiotti atelier is enhanced by innovative design and advanced technology.
As shown in the campaign, the brand expertly blends its Italian goldsmithing heritage with patented technology that solves practical problems. The invisible hardware inside each Xpandable ring and bracelet allows the rings to expand up to two ring sizes or the bracelets to gently slip over the wrist, providing thoughtful solutions to the nuisances of ring sizing and cumbersome bracelet clasps.
Comfort and ease are critical in the contemporary luxury world. The campaign shows how Picchiotti’s Xpandables offer long-lasting comfort without sacrificing beauty or refinement. The hidden technology allows a broad range of expanding designs.
There may be others with expanding jewelry options, but Picchiotti is one of the only jewelry brands with such durable precision that even the very finest of gemstones, such as pigeon’s blood rubies, can be set into Xpandable designs.
The Picchiotti design team is continually balancing exceptional beauty with reliable functionality. From basic tennis bracelets to one-of-a-kind architectural designs, Xpandable jewels capture attention while remaining easy and comfortable to wear on a daily basis.
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Shaping India’s $100 Billion Gems & Jewellery Future
At the Chintan Shivir on the 2040 Roadmap, Commerce Secretary Shri Rajesh Agrawal outlined a vision to grow India’s gems & jewellery sector from ~$29B to $100B, driven by innovation, technology, design, global branding.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
