KISNA Diamond and Gold Jewellery, a leading brand from the Hari Krishna Group, successfully concluded the landmark 10th edition of the KISNA Diamond Marathon, marking a significant national achievement.
In a first-of-its-kind initiative, KISNA organised a marathon simultaneously across 57 cities, making it India’s first jewellery brand to attempt such a large-scale nationwide sporting event. The initiative has been officially registered as a Guinness World Record attempt under the title: “Most cities to coordinate the same 5 km race simultaneously.” The simultaneous execution across multiple cities transformed the marathon into a unified national movement.
Held under the theme ‘Swachh Bharat, Swasth Bharat’, the marathon witnessed over 20,000 registrations nationwide, reinforcing the message of fitness, cleanliness, and civic responsibility. Race categories included 5 km, 10 km, and 21 km, with synchronised starts across participating locations, reflecting seamless coordination and strong community engagement.
The event was graced by Padma Shri Ujjwal Nikam, Member of Parliament, along with Shri Kirit Bhansali, Chairman – GJEPC; Shri Motilal Oswal, Chairman, Motilal Oswal Group; Shri Rajeev Jalota, Advisor – Port Authority; renowned Indian actor Shri Manoj Joshi; and other eminent dignitaries from the Gems and Jewellery industry, adding prestige to the historic occasion.
Reaffirming its commitment to nation-building, proceeds from the marathon were dedicated to the Swachh Bharat Abhiyan.
Commenting on the achievement, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said:
“By attempting this marathon across 57 cities, we are aiming to break an international benchmark and showcase India’s collective spirit on a global platform. I sincerely thank every participant who joined us
early this morning and contributed to the success of this nationwide initiative. What began as a small effort has today evolved into a powerful movement driven by purpose. The funds raised through this event will be dedicated to the Swachh Bharat Abhiyan, reinforcing our vision of ‘Swachh Bharat, Swasth Bharat’ and our commitment to building a healthier and cleaner nation together.”
As India’s only jewellery brand-led marathon, the KISNA Diamond Marathon continues to set benchmarks by seamlessly blending fitness, community engagement, and social responsibility.
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
