New York City based jewelry brand Guzema Fine Jewelry announced the launch of its innovative, featuring celebrity florists wearing Guzema jewelry while creating floral sculptures in a beautiful garden in Rustic Canyon, Santa Monica, as photographed by award-winning director and photographer Liza Voloshin.
Designed and conceived to highlight the genuine talent of florists and landscape artists, the new campaign features the tagline, Flowers are the jewelry of the world, and it celebrates the art and beauty of Nature, as well as the inspirational essence and storytelling allure of both flowers and fine jewelry.
Flowers are Nature’s jewelry, shares Valeriya Guzema, the founder of Guzema Fine Jewelry. “And because gold comes from the earth itself, there is a genuine connection between jewelry and floral design, a truth that each of these florists fully embraced!”
Each of the three florists to Hollywood’s elite wore specific collections of Guzema jewelry, styled by Olga Yanul, as they worked outdoors creating incredible floral arrangements. Jenya Tsybulskyi of Jenya Flowers was the florist for Jennifer Lopez’s 2022 wedding to Ben Affleck.
“Creating this campaign was a joyful delight for all of us, a way to evoke harmony and grace, even in the darkest of times,” said Valeriya. “It is a true testament to the inspirational power of Nature, and it gives me great joy to share so much beauty with the world! I am eternally grateful to each of the floral artists, as well as the entire behind-the-scenes crew.”
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