“At Platinum Guild India, we ended 2024 with a robust and positive October-December Quarter. The category performed well, and we saw growth in comparison to the same period in 2023.
Multiple factors, across categories, have contributed to this successful Q4. While the MS Dhoni Signature Edition has been the biggest growth driver for Men of Platinum, Platinum Love Bands has also delivered growth and continues to be the largest category. The women’s jewellery category, with Platinum Evara, has seen great energy and interest from partners across India, as we saw in our interactions at IIJS Signature.
Thus, we are excited to start 2025 with a vigorous annual outlook for platinum. We are anticipating strong growth across both fabrication and retail sales in India. Our focus will also be in accompanying a strong distribution network, as some of our key partners plan to expand their footprint. We are confident that all these factors will prove to be a solid foundation for yet another year of positive outlook and forward momentum in India.
In conjunction to this, we will continue to bolster our business and marketing activities in the Middle East. The region is a nascent market for platinum, one which shows immense promise and potential in 2025. We will look at deepening our existing programmes and scaling the market with the help of strong relationships we have fostered with current partners.”
