Signet Jewelers, the world’s largest retailer of diamond jewelry, which includes KAY Jewelers, Zales, Jared and Banter by Piercing Pagoda, announced it raised a record-breaking $10 million in FY2025 to benefit the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children. This fundraising milestone tops the previous year’s record of $8.75 million and represents Signet’s largest ever single-year fundraising total.
Signet has raised more than $100 million for St. Jude since becoming an official partner more than 26 years ago. In October 2023, the company celebrated by announcing a new $100 million commitment. Signet’s more than 24,000 North American team members support fundraising and awareness efforts to ensure no family receives a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.
Donations come from the annual sale of plush toy puppies and bears at Kay and Jared stores, customer donations, employee giving campaigns, percentages of proceeds from select product lines, and in-kind product donations to charitable events. Employees also participate in annual St. Jude Walk/Run events across the country as a national team and the St. Jude Memphis Marathon Weekend. Signet is also a proud partner during Childhood Cancer Awareness Month in September and during the St. Jude Thanks and Giving holiday campaign. During FY25, customer donations to St. Jude grew an average 23% across Signet’s brands.
“We are incredibly grateful that our team members and customers are dedicated to Signet’s purpose of Inspiring Love,” said J.K. Symancyk, CEO of Signet Jewelers. “I’m so proud to be able to say that we’ve shattered another fundraising record as we continue to do everything, we can to help St. Jude give its doctors and researchers the tools and technology they need to make the next groundbreaking discovery.”
Signet also joined forces with St. Jude in December on its Build Against Cancer Livestream with Dr Lupo viewed by 1 million people. For the first time, livestream viewers who donated to St. Jude were randomly selected to win diamond jewelry from Banter.
“Our great friends at Signet are helping more children in the U.S. and around the world survive and thrive through their longstanding commitment, which enables St. Jude to advance research and means of treatment for childhood cancer and other life-threatening diseases,” said Ike Anand, interim CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are grateful for the love and generous support that Signet customers and team members have continued to show the patient families of St. Jude for more than two decades.”
In addition, Signet Jewelers’ brands are prominent throughout the St. Jude campus, highlighting how the company supports patients from day one through treatment, care and survivorship. Support from Signet ensures continued care through the Patient Registration Area presented by Signet Jewelers, the St. Jude Children’s Research Hospital-Washington University Pediatric Cancer Genome Project, the St. Jude Solid Tumor Clinic presented by Signet Jewelers, the Patient Care Center Second Floor presented by Signet Jewelers and the Kay Research and Care Center. At the center of it all is Kay Kafe, where St. Jude staff and families connect and gather for meals day and night.
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