Vaishali Banerjee, Managing Director – India, Platinum Guild International
“Akshaya Tritiya has long been regarded as an auspicious time for significant purchases, particularly jewellery that symbolises prosperity and enduring value. In addition to seasonal demand, this year we foresee heightened interest from discerning young buyers, supported by our focused retail engagement programme, ‘Platinum Season of Love’.
As consumer mindsets evolve, we are witnessing a growing shift among younger audiences, who increasingly view precious jewellery as a marker of personal milestones and emotional connections. Platinum continues to emerge as the metal of choice for this cohort. With its 95% purity, rarity, and intrinsic versatility, platinum offers timeless appeal, making it a fitting choice to commemorate an occasion that represents new beginnings.”
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