De Beers to remain the leader even under new ownership

May 21, 2024

DeBeerfs rough 1Following the announcement by Anglo American regarding its intention to explore a range of options to separate the De Beers business, De Beers Group remains fully focused on delivering its strategy and creating value in the interests of all its stakeholders.

Al Cook, CEO of De Beers Group, said, “De Beers has led the diamond industry for more than a century. We have unparalleled expertise, outstanding assets across more than 20 countries, a unique sales model and an iconic brand, synonymous with diamonds. I am confident that we will remain the diamond leader for the next century.

“Today’s announcement from Anglo American opens up new possibilities under new ownership. But some things will not change. We will continue to deliver value for all our stakeholders, including our partners in Botswana, South Africa, Namibia, Canada, Angola and other countries. In particular, we look forward to finalising our transformational agreement with the Government of the Republic of Botswana, who hold a 15% ownership interest in De Beers.

“Later this month, we will present the new strategy for De Beers. Diamonds remain some of the most desired products around the world, and I am excited by the opportunity we have to bring their magic to a new generation. With the ongoing recovery in rough diamond demand, and such a positive outlook for the sector, I feel very confident in our future.”

You May Also Like

Facebook Feeds

Cover for Heera Zhaveraat
93,956
Heera Zhaveraat

Heera Zhaveraat

Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D

This message is only visible to admins.
Problem displaying Facebook posts.
Click to show error
Error: No posts available for this Facebook ID

Twitter Feeds

Your next jewellery business opportunity starts in Dubai
Join JGTD 2026 – Jewellery, Gem & Technology in Dubai, from 27–29 October 2026 at Dubai Exhibition Centre.

Register for your free visitor badge:
https://www.badge-registration.com/IMA_shop/JGTD26/?utm_medium=media&utm_source=barter&utm_campaign=JGTD26_Barter_Ad&utm_content=hz

Rohit Sharma. Anirudh Ravichander. A Sporting Legend. A Musical Trailblazer. One metal known for its ability to endure and its strength — platinum. Something new is coming from Men of Platinum. Stay tuned.
@men_of_platinum
@ImRo45
@anirudhofficial
#MenOfPlatinum

At the 78th Emmy Awards, platinum took center stage.
From statement diamond earrings to contemporary rings, platinum jewelry brought a striking blend of brilliance and modern design to the red carpet. A look at how leading stars made this precious metal a highlight of the evening

Load More

HZ is the Official Supporter of :

Member Of

Founder Member Of