De Beers to remain the leader even under new ownership

May 21, 2024

DeBeerfs rough 1Following the announcement by Anglo American regarding its intention to explore a range of options to separate the De Beers business, De Beers Group remains fully focused on delivering its strategy and creating value in the interests of all its stakeholders.

Al Cook, CEO of De Beers Group, said, “De Beers has led the diamond industry for more than a century. We have unparalleled expertise, outstanding assets across more than 20 countries, a unique sales model and an iconic brand, synonymous with diamonds. I am confident that we will remain the diamond leader for the next century.

“Today’s announcement from Anglo American opens up new possibilities under new ownership. But some things will not change. We will continue to deliver value for all our stakeholders, including our partners in Botswana, South Africa, Namibia, Canada, Angola and other countries. In particular, we look forward to finalising our transformational agreement with the Government of the Republic of Botswana, who hold a 15% ownership interest in De Beers.

“Later this month, we will present the new strategy for De Beers. Diamonds remain some of the most desired products around the world, and I am excited by the opportunity we have to bring their magic to a new generation. With the ongoing recovery in rough diamond demand, and such a positive outlook for the sector, I feel very confident in our future.”

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