Varsha Diamonds colorful debut at JCK Las Vegas

May 15, 2024

Varsha Diamonds, the esteemed California-based, 35-year diamond brand and jewelry manufacturer who created the Fireworks Diamond, is expanding its product line with inaugural color collections for Spring 2024, including branded collections in natural color gemstones and lab grown color diamonds.

The all-new Color Candy, Varsha Vintage, Green Majesty, and Rosè, Azur, & Amarillo collections will debut at the JCK Las Vegas show in late May 2024 at the Venetian Expo.

“Color is an important part of contemporary fashion and the growth in the colored gemstone segment of the market over the last few years has prompted our retail partners to ask for more colorful jewelry designs,” say Nick Mehta, CEO of Varsha Diamonds.

“We are excited to launch these very wearable, aspirational jewelry styles in exciting colors – candy-colored natural gemstones, as well as large and impressive lab grown colored diamonds, all with our well-known signature Varsha quality and style.”

Color Candy, Varsha is introducing a captivating collection of semi-precious gemstones in the retailer’s choice of 14K gold or 14K gold-plated sterling silver, in a vibrant fusion of style and elegance. The collection is comprised of approximately two dozen styles, with 14K gold retail price starting from $550, with a mix of semi-precious gemstones such as amethyst, garnet, blue topaz, and citrine.

The new collections will be on display at JCK Las Vegas May 31 to June 3rd in booth 14069.

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