The Singapore International Jewelry Expo (SIJE) opened its doors on 10 July 2025, marking its landmark 20th anniversary and cementing its reputation as the longest-running and most influential jewellery show in Southeast Asia. Spanning two long decades, SIJE had evolved from a B2C show into Asia-Pacific’s definitive fine-jewellery platform. On this influential platform, leading international jewellers, gemologists, designers, and top investment-grade gemstone houses converged.
This edition was SIJE’s largest ever, welcoming a record 414 brands from 26 countries across three expansive halls at Sands Expo & Convention Centre, Marina Bay Sands. Collectively valued at over USD 250 million, the treasures on display underscored Singapore’s unmatched draw as a safe, strategic, and business-friendly hub for the regional jewellery trade.
“For two decades, SIJE was where tradition met technology, and heritage craftsmanship met new-world innovation,” said Dr Ilaria Cicero, CEO of organiser IEG Asia. “We had the privilege of watching the show grow from strength to strength, evolving alongside the global jewellery industry while staying rooted in our mission to spotlight excellence, artistry, and heritage.
Our 20th anniversary edition not only celebrated this remarkable journey but also marked a turning point as SIJE stepped into a bold new era. It became the launchpad of choice for international debuts and a vital bridge connecting global jewellers to the Asia Pacific’s vibrant and discerning market. We were proud to play a part in shaping the future of jewellery commerce in Singapore and the Asia Pacific region.”
The show was officially launched by Guest-of-Honour Low Yen Ling, Senior Minister of State for Trade & Industry, and Culture, Community and Youth, in the presence of international jewellers, diplomats, and industry luminaries. Their attendance, including ambassadors and trade officials from Italy, SIJE 2025’s Country Partner, underscored the show’s growing importance as both a premier jewellery marketplace and a platform for international economic relations.
Distinguished guests at the opening included Fabio Conte, Deputy Head of Mission at the Embassy of Italy in Singapore, and Giorgio Calveri, Trade Commissioner for Singapore and the Philippines at the Italian Trade Agency (ITA).
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