Chow Tai Fook Jewellery Group is strengthening its global presence with the debut of a new flagship store in Bangkok and planned openings in Australia, Canada and the Middle East.
The Bangkok boutique, located at Siam Paragon – one of Southeast Asia’s top luxury malls, follows the debut of Chow Tai Fook’s first newly designed store at Singapore Changi Airport in November 2025.
The move underscores the Hong Kong jeweller’s goal to build a more substantial and valuable presence outside mainland China and Hong Kong as part of its ongoing brand transformation.
With around 60 points of sale across the globe in the first half of fiscal year 2026, the group’s retail sales in the “other markets” segment, including China duty-free, rose nearly 17 per cent year on year. This highlights the growth potential of overseas markets.
Chow Tai Fook is also opening its first store in Australia and an additional outlet in Canada by end-June 2026. It is also planning to enter the Middle East within two years.
The group said its international expansion strategy is centred on revitalising key existing markets and entering high-potential new territories for sustainable growth.
“As we advance our dynamic brand transformation journey, curating exceptional retail experiences in international markets is pivotal in Chow Tai Fook Jewellery’s overseas expansion strategy,” said Sonia Cheng, vice-chairman of Chow Tai Fook Jewellery Group.
Chow Tai Fook operates over 5,000 stores globally with a market capitalisation of approximately HK$122 billion (around US$16 billion) as of December 31, 2025.
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