IIG: The stability in gold prices combined with strong consumer sentiment has driven growth

Oct 28, 2024

1694677570260Mr Rahul Desai, CEO & MD at International Institute of Gemology

“This year has brought renewed vigor to the jewelry industry, and it’s truly encouraging to see such enthusiasm this Diwali. The stability in gold prices combined with strong consumer sentiment has driven growth.

With inflation softening and purchasing power slightly up, we’re seeing more customers investing in jewelry, not just as a purchase but as a cultural and financial asset.

As an edupreneur and Retail Growth Consultant, I can see how businesses are gearing up for the upcoming wedding season, set to be the longest ever from November 12, 2024, to July 25, 2025, and expected to be record-breaking, with 48 lakh weddings and an economic impact of ₹5.9 lakh crore. This season, more than any in recent years, reflects a celebratory mood across markets.”

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