CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film—“Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador. The film has been conceptualised by BBH India, extending the agency’s long-standing creative partnership with CaratLane.
The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.
The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
“Our story reflects today’s relationships, modern in expression yet firmly grounded in family. The film captures the true spirit of commitment, making the moment both intimate and memorable, with a charming twist in the end”, said Parikshit Bhattaccharya, Chief Creative Officer, BBH India.
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