Louis Vuitton joins Formula 1 as an Official Partner in a 10-year agreement that places the House at the heart of this journey of champions. Through a parallel quest for innovation, both Louis Vuitton and Formula 1 constantly push the limits of their universes, and their common values will be showcased as a combined ambition to support triumphant human stories.
By the starting line, the Formula 1season kicks off in March in Melbourne, where Louis Vuitton will additionally be the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. Present during key moments symbolising victory, the Louis Vuitton Trophy Trunk will honour the winner’s extraordinary achievement.
Partnership, a Driving Force is all about honouring the pulse of speed and inexhaustible energy that fuels champions on and off the track, Louis Vuitton will play an active role at the most emblematic race destinations, becoming a beacon for athletes and fans alike.
The Journey to Victory, from the atelier to the paddock, and up to the finish line, teamwork and creativity are among the values that link Louis Vuitton and Formula 1, paying homage to the relentless pursuit of victory.
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