Silver jewelry sales continue to deliver strong results for US jewelry retailers with 53% reporting that their sales increased in 2024, and 63% saying that their holiday season saw increases over the 2023 season, according to a survey commissioned by the Silver Institute.
Moreover, silver jewelry offered retailers the best sales margins (61%) over other categories including lab-grown diamonds (13%), diamond jewelry (9%), and bridal, gold, and platinum jewelry, all under 10%. Other highlights of the survey conducted online by The Jewelers Collective (TJC).
TJC, a leading jewelry trade, from February 11 to March 28, 2025, included; 71% of retailers said they increased their silver jewelry inventory in 2024 by an average of 15%. This represents a 10% growth over the last survey, at 61% in 2022.
Retailers said their silver jewelry sales, as a percentage of their overall jewelry sales, averaged 31% of unit volume. In 2022, this category was 28%. The average store growth for silver jewelry sales was 20% in 2024, vs. 14% in 2022.
In addition, the age groups buying the most silver jewelry are 20-40, followed by 41-50. Female self-purchase is the best-selling opportunity for silver. 83% said silver jewelry is essential to their business. In 2022, this figure was 88%. 92% of retailers say they are optimistic that silver jewelry sales will continue to grow for the next several years. In 2022, it was 88%.
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
