Silver jewelry sales continue to deliver strong results for US jewelry retailers with 53% reporting that their sales increased in 2024, and 63% saying that their holiday season saw increases over the 2023 season, according to a survey commissioned by the Silver Institute.
Moreover, silver jewelry offered retailers the best sales margins (61%) over other categories including lab-grown diamonds (13%), diamond jewelry (9%), and bridal, gold, and platinum jewelry, all under 10%. Other highlights of the survey conducted online by The Jewelers Collective (TJC).
TJC, a leading jewelry trade, from February 11 to March 28, 2025, included; 71% of retailers said they increased their silver jewelry inventory in 2024 by an average of 15%. This represents a 10% growth over the last survey, at 61% in 2022.
Retailers said their silver jewelry sales, as a percentage of their overall jewelry sales, averaged 31% of unit volume. In 2022, this category was 28%. The average store growth for silver jewelry sales was 20% in 2024, vs. 14% in 2022.
In addition, the age groups buying the most silver jewelry are 20-40, followed by 41-50. Female self-purchase is the best-selling opportunity for silver. 83% said silver jewelry is essential to their business. In 2022, this figure was 88%. 92% of retailers say they are optimistic that silver jewelry sales will continue to grow for the next several years. In 2022, it was 88%.
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