Dassani Brothers unveils Christmas Collection, celebrating tradition with festive elegance

Dec 24, 2025

photovisi download 46This Christmas season, Dassani Brothers, a legacy fine jewellery house known for manufacturing and retailing handcrafted polki and jadau jewellery, presents its all-new Christmas collection, marking an important milestone as the brand also forays into diamond jewellery.

Comprising an elegant range of necklace sets, bracelets, and earrings, the Christmas collection blends festive warmth with a distinctly traditional touch. Rooted in the brand’s deep expertise in craftsmanship and in-house manufacturing capabilities, the collection reflects Dassani Brothers’ commitment to quality, detail, and design excellence.

Staying true to its heritage, the collection showcases the finesse of handcrafted artistry, while the introduction of diamond jewellery signals the brand’s evolving design direction and expansion into new categories. This foray represents a natural progression for Dassani Brothers, extending its legacy of precision and trust into contemporary diamond creations.

Each piece in the collection is designed to complement the spirit of Christmas celebrations — from intimate gatherings to festive gifting moments. With refined silhouettes and timeless appeal, the jewellery seamlessly bridges tradition and modern elegance.

Commenting on the launch, Sumit Dassani Partner at Dassani Brothers, said,

“Christmas is a season of celebration and meaningful connections. With this collection, we wanted to create jewellery that reflects our manufacturing expertise, honours traditional craftsmanship, and also introduces our journey into diamond jewellery — all while remaining timeless and relevant for today’s discerning audience.”

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