India’s gold industry is set to achieve the highest standards of ethical and responsible business practises followed, as more gold entities receive their Indian Association for Gold Excellence and Standards (IAGES) accreditation. Joining the fast-growing pan India network of verified gold retailers is the leading legacy brand PNG Jewellers (PN Gadgil Jewellers Ltd) that has received its IAGES accreditation.
IAGES is a Self-Regulatory Organisation established by and for the Indian gold industry to standardise the entire gold value chain for proprietors who own businesses in gold refining, bullion trading, manufacturing, assaying and hallmarking, retailing and digital gold selling.
With a legacy spanning over 194 years, PNG Jewellers stands amongst India’s oldest and most respected jewellers, renowned for its trust, excellence, and craftsmanship. Strengthening its already rigorous internal practices, PNG Jewellers has now earned IAGES accreditation, following a thorough assessment and verification by an independent third-party assessor.
“Each decade, we aim to better governance, process integrity and responsible sourcing practices across our operations, while meeting changing consumer expectations. The IAGES accreditation verifies and reinforces our highest internal standards for the benefit of our consumers. All registered gold entities in India should work towards accreditation so that the industry can be united in building long-term credibility and trust with customers,” said Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers.
“We welcome PNG Jewellers to the IAGES network. Their long-standing legacy and reputation gets a further boost with this accreditation, adding another layer of trust and confidence amongst buyers. In a country where gold has been bought by generations across the strata of society to celebrate different emotions, a consumer-friendly framework has always been amiss. IAGES fills in that gap,” says Kaushlendra Sinha, CEO, IAGES.
As more jewellery brands join the IAGES framework, the Indian gold industry moves closer towards formalisation and sector-wide credibility. IAGES is currently running a nationwide consumer awareness campaign titled #PehlaCheckIAGES to inform consumers to always check for an IAGES accreditation before choosing their gold retailer.
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