Across India, solitaire buying continues to shift from a simple purchase to an informed, trust-led decision. With more customers asking for transparent pricing, reliable certification, and clear value, retailers are finding new ways to keep people engaged and confident during the buying process. This year’s edition of The Solitaire Festival of India (TSFI) 2025, presented by Divine Solitaires, proved how an organised customer programme can create steady footfalls and genuine interest around solitaires.
The festival concluded on 7th December 2025 with a grand finale hosted by Divine Solitaires in Gondia – an event that brought together customers, partners, and members of the trade for an evening that celebrated the end of a strong campaign.
The Grand Finale: A Night of Celebration in Gondia
The highlight of the night was the announcement of the bumper prize winner – Mrs. Disha, who won a brand-new XUV 700. The car key was handed over by Mr. Jignesh Mehta, Founder & Managing Director of Divine Solitaires, along with Mr. Rajesh Rokde, Owner of Rokde Jewellers. The moment stood out because of the genuine surprise and happiness on the winner’s face, which set the tone for the rest of the evening.
The event also featured cultural performances and special segments, giving the finale a celebratory and community-focused feel rather than a purely commercial one.
The 2025 Edition: Strong Participation and Steady Footfalls
This year’s festival saw wide participation from Divine Solitaires’ partner stores across the country with over 200 jewelers participated across 100 cities in this nationwide event)
For the trade, TSFI is an example of how planned retail activity can support diamond sales even in a competitive market.
Speaking at the event, Mr. Jignesh Mehta shared, “TSFI has always been about celebrating people and the emotions behind every solitaire purchase. Tonight is a reminder of how meaningful these journeys can be. We’re grateful to everyone who has been part of this festival. Watching a customer take home an XUV 700 is a moment we’ll remember. It shows what the festival can do for trust and excitement in the store”
These insights highlight the practical value TSFI offers retailers – more footfalls, stronger customer connect, and an easier way to introduce solitaires to new buyers.
Divine Solitaires, known for its philosophy of Rare. Precious. Unmatched plans to build on the momentum with the next edition.
TSFI 2025 ended on a high note, and for many jewellers, it served as a reminder that thoughtful retail activity can shape customer behaviour and drive interest in diamonds in a very real way.
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