Hearts On Fire, the international jewelry brand known for the unparalleled sparkle of its diamonds, has revealed a new brand identity that advances its reputation as an aspirational, contemporary fine jewelry brand.
The global rebrand is led by a vision to create modern jewelry and experiences that make diamonds enjoyable and approachable. The comprehensive transformation includes a new visual identity, the opening of a retail concept and the launch of a signature collection, supported by an exciting creative campaign.
Hearts On Fire is a brand rooted in expertise and craftsmanship. Established in 1996 as one of the first branded diamonds, it set a new standard of diamond quality. Every Hearts On Fire diamond is meticulously cut and polished, producing a perfect scintillating hearts and arrows pattern. Exceptional consistency in polish, proportion and symmetry results in diamonds with a vibrant fire and intense brilliance.
Rita Maltez, global president of Hearts On Fire, said, “For almost three decades, Hearts On Fire has focused on our signature diamond cut, becoming renowned for the unparalleled light of our diamonds. We remain true to this DNA while furthering our unique vision to welcome and empower our audiences. We are excited about this new chapter that positions us as a true contemporary luxury brand, at the forefront of how diamond consumers are evolving.”
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