Recently, Natural Diamond Council published a series of reports uncovering the trends, origins and unique impacts of the ultimate natural gemstone. The Natural Diamond Trends: A 2024 Overview report said about the buyer’s style and Trends in the Natural Diamonds jewellery!
An Industry Foundation, Natural diamond jewellery sales at retail fall into two main categories: bridal – including engagement rings, wedding sets and wedding bands – and non-bridal fine diamond jewellery. Non-bridal makes up the majority of natural diamond jewellery sales, accounting for 85% of pieces sold and 67% of sales value in 2024.
However, the bridal category is considered the foundation of the diamond market as the engagement ring is typically the first and most important diamond purchase for many consumers. The most common range of diamond engagement rings lie within 1 to 2 carat size, G to I colour, VS to SI clarity. There was a slight increase in average size during the year as the average carat weight of diamond engagement rings rose 4.6% to 1.07 carats.
Talking about celebrity influence, the report said, since the early 20th century, celebrities have highlighted engagement ring trends and created iconic moments for different shape diamonds. Emerald-cut diamonds became the shape of the moment back in 1956 when Prince Rainer of Monaco proposed to Grace Kelly with a 10.47 carat, emerald cut Cartier engagement ring.
That same year, film producer Michael Todd gifted Elizabeth Taylor with a 29.4 carat, emerald cut diamond, which she later referred to as “my ice-skating rink.” In fact, many of the most famous diamond engagement rings have been square cuts. Other examples include the 40.42 carat, emerald cut Harry Winston diamond ring that Aristotle Onassis presented to Jackie Kennedy Onassis when he proposed in 1968. Actor Marc Anthony gave Jennifer Lopez an 8.50-carat, radiant cut blue diamond in 2004.
More recently, ovals have stood out – with A-list names like Serena Williams and Hailey Bieber saying yes to oval-shapedrings. Lady Gaga graced the red carpet wearing a massiveoval-shape diamond engagement ring, estimated at around 20 carats.
Last year saw more diversity among celebrity engagement rings. Zendaya was proposed to with a 4-carat East-West set elongated cushion cut natural diamond, Selena Gomez was spotted wearing a 3-carat marquise cut, Adele flashed a pear-shaped natural diamond of approximately 10 carats, and Emma Roberts sparkled with a 6-carat vintage Old Euro cut Diamond.
Focussing on the buyers’ styles & settings, the report highlights; design & said design is an incredibly personal aspect of an engagement ring, so it’s a challenge for jewellers to filter through the broad range of styles and find the right fit for their customer. Consumers still choose everything from modern minimalist to artisan style to colourful and classic designs. Understanding their taste can help jewellers point the couple towards common styles.
They could opt for halo-set diamond rings – a classic style in which the centre stone is surrounded by one or more rows of smaller diamonds. The couple might also want to work directly with the artisan to craft a unique piece especially designed for them. In recent years, east-west diamond rings have crept into many designs, providing a striking setting in which the stone is placed horizontally.
The couple might consider creating a harmonious look across the bride’s engagement ring and his and her wedding bands. Of course, any possible combination of shapes and materials can be used to highlight the natural diamond in a unique way.
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