Tiffany & Co. announces the launch of its new HardWear by Tiffany campaign starring the House’s latest ambassadors, Mikey Madison and Greta Lee, together with Anna Weyant. Captured by renowned photographer and director Harley Weir, the campaign is centered on the theme of love’s transformative strength.
The short films and imagery showcase these influential figures wearing pieces from the coveted HardWear collection as they each share their personal definitions of strength, celebrating the symbolism of the collection and Tiffany & Co.’s deep connection to empowerment and love.
In each film, the talent—dressed in all black—expresses their unique views on strength. Mikey Madison, wearing a diamond-encrusted HardWear by Tiffany gold necklace, earrings, and bracelets, declares, “When I’m questioning my own power, I think of things that seem fragile, but aren’t.” The words they speak and the jewelry they wear come together to tell a powerful and authentic story of love and resilience.
Greta Lee, adorned in pavé diamond and gold pieces from the collection, shares her view on the power of unconditional love: “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.”
Anna Weyant, reflecting on strength, adds, “I believe the people who hold onto joy, through everything, are the strongest people alive.” Together, the three talents, Anna, Greta, and Mikey – come together in the anthem video, weaving their personal reflections into a unified narrative that celebrates the transformative strength of love.
The campaign debuted on Wednesday, April 2, across Tiffany & Co.’s platforms.
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