Tiffany & Co. today debuts its 2025 holiday campaign, Love Is a Gift, starring global House ambassador Anya Taylor-Joy. Captured in Los Angeles, the campaign features an anthem film directed by Jonas Lindstroem and still imagery by Carlijn Jacobs, bringing cinematic elegance to the holiday season.
From New York City, the storied birthplace of Tiffany & Co., Anya ventures to London, Tokyo and back again, witnessing intimate moments where Tiffany Blue Boxes are exchanged and love is celebrated in all its forms. At the heart of the campaign is its central theme: “love is a gift”—a sentiment that further reinforces Tiffany & Co.’s place as the ultimate destination for extraordinary gifts and expressions of love, as captured in the Tiffany Icons that Anya wears, from HardWear to Lock, T and Knot.
In the campaign, Anya also wears designs from the new Bird on a Rock collection as she unfurls the white satin ribbon—the campaign’s central motif—around a Tiffany Blue Box®. The ribbon leads Anya around the world as she experiences various facets and expressions of love, from romantic to familial to self-love.
The campaign concludes where it began: on the snow-dusted streets of New York City, at the doors of The Landmark. Anya’s voice-over ends with: “And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.”
Tiffany & Co.’s 2025 holiday campaign debuts globally on October 28, launching across digital platforms and social media.
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