CaratLane – A TATA Product, has recently unveiled a groundbreaking new jewellery collection — Runway, celebrating the spirit, ambition, and elegance of women in aviation. With this launch, CaratLane becomes the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies.
The campaign film brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through this exquisite collection. In a world-first moment for the category, the Runway collection soars above convention, featuring a stunning line-up of 20+ designs crafted in 9KT & 14KT gold and diamonds.
Some of the designs have mobile aircraft motifs that move with grace. Each design narrates a story of flight, courage, and sky-high dreams, through fine jewellery. CaratLane hosted an exclusive collection preview event with full grandeur at the signature store in Bandra, Mumbai, where real-life cabin crew were invited for a first look. The event was graced by the presence of Gul Panag—actress, politician, and adventure enthusiast—who is also a licensed private pilot.
Saumen Bhoumik, MD – CaratLane, said, “Aviation in India is one of the fastest-growing industries globally, and we proudly have the highest share of lady pilots. Right from the days of a single national carrier, Air India, aircrew members have been icons of style and symbols of a rising, modern India.
This thoughtfully designed collection is our tribute to the brave women who make our skies safer, better, and smarter every single day.” Gul Panag remarked, “This collection speaks straight to my heart. Aviation gave me wings, and now there’s jewellery that celebrates that feeling in such a stylish and everlasting way. It is definitely a must-have for aviation enthusiasts.
There’s only one thing better than flying, and it’s flying in style!” Customers intrigued by aviation, travel, and such bold designs can explore the collection online on www.caratlane.com or in select stores across India.
Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
