Sachin Jain, Regional CEO, India, World Gold Council
“The current festive season beginning with Gudi Padwa, Udagi, Cheti Chand, Chaitra Navratri comes at a time when gold demand in India is showing both continuity and change. While elevated prices are shaping purchasing decisions, they are also encouraging more mindful buying, with consumers prioritising value, flexibility and thoughtful purchases.
We are seeing a wider mix in demand, with interest not just in jewellery but also in bars, coins, ETFs and digital gold, as more consumers look at gold through both a consumption and increasingly an investment lens. This reflects a more balanced approach, where gold is increasingly part of broader financial planning, especially in a dynamic global environment. Anecdotal feedback from retailers suggests gold demand will remain stable to positive, with gold continuing to play a dual role in celebrations and financial planning.”
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