Senco Gold Ltd. clocks record sales of ₹1700+ cr. for October, 56% YoY growth

Nov 06, 2025
Senco LogoSenco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over ₹1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.
Despite soaring gold prices that went up to a record high of ₹132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.
“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.
 
For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in Itawa, Bikaner and Dehradun, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.
 

You May Also Like

Facebook Feeds

Cover for Heera Zhaveraat
96,905
Heera Zhaveraat

Heera Zhaveraat

Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D

This message is only visible to admins.
Problem displaying Facebook posts.
Click to show error
Error: No posts available for this Facebook ID

Twitter Feeds

Experience modern luxury with Sonani Jewels ✨
Explore exquisite Lab Grown Jewellery at IIJS Bharat Signature Mumbai 2026.
📅 8–11 Jan 2026 | 📍 JWCC, Mumbai
📌 Booth JIO-V 39C

#SonaniJewels #IIJSBharat2026

Built for serious retailers ✨
Meet Kamakhiya Jewels at IIJS Signature 2026 for design-first collections & strong manufacturing.
📅 9–12 Jan 2026 | 📍 BEC, Mumbai
📌 Hall 2, Stall 2J 259C

#KamakhiyaJewels #IIJSSignature2026

Trusted gemological expertise by GSI ✨
Visit us at IIJS Signature Mumbai 2026
📅 9–12 Jan 2026 | 📍 BEC, Mumbai
📌 Hall 1, Booth 1B 50B
#GSIIndia #IIJSSignature2026

A legacy of brilliance since 1905 ✨
Experience art in every detail and brilliance in every diamond with KGK at IIJS Signature Mumbai 2026. Crafted to inspire, designed to shine.

📍 Booth No. 4S 480A

#KGKGroup #IIJSSignature2026

Load More

HZ is the Official Supporter of :

Member Of

Founder Member Of