Amit Pratihari, Vice President, De Beers Forevermark.
With Akshaya Tritiya coinciding with the summer wedding season, we anticipate good demand for jewellery and diamonds are most sought after due to their inherent preciousness. This demand is also influenced by a shift in consumer buying pattern, as individuals are increasingly drawn to purchase items that hold significance and value. An interesting trend this season is the rising demand for everyday jewellery characterized by its minimalist, lightweight, and ethically sourced nature. There is also a growing demand among consumers for high quality solitaire diamonds. In summary, we anticipate a positive sales outcome this Akshaya Tritiya.” said Amit Pratihari, Vice President, De Beers Forevermark.
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