The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry has achieved the 50 accredited members milestone, reshaping the gold sector to become more consumer-friendly and future-ready. Some of India’s leading gold retailers like Senco Gold & Diamonds, PN Gadgil Jewellers, Kalamandir Jewellers and Waman Hari Pethe Jewellers are now IAGES-accredited.
IAGES has been formed to build trust among consumers in gold business entities through the process of accreditation facilitated by a neutral third-party assessment. Gold has been a part of the Indian culture of celebrations for centuries but the sector largely remains fragmented because of the lack of a stringent framework of credibility, transparency and trust. The IAGES fills in this gap through its accreditation.
“IAGES continues to strengthen its industry presence, having reached 300+ stores through its fast-growing network of 50+ accredited partners. The success we have seen so far reflects the industry’s collective intent to raise standards and strengthen consumer confidence in the sector. We welcome our partners on board and hope that by aligning Indian gold businesses with global benchmarks, we step forward towards a more transparent, accountable, and future-ready gold ecosystem,” said Kaushlendra Sinha, CEO, IAGES.
The IAGES accreditation mandates transparency, ethical conduct, and responsible operations among gold business entities including refiners, bullion traders, manufacturers, assayers & hallmarkers, retailers as well as digital gold retailers. For gold buyers, the accreditation instantly assures them of their retailers’ credibility and trust.
IAGES is also currently running its ‘Before you buy gold, #PehlaCheckIAGES’ campaign to spread awareness among India’s gold buyers on the importance of purchasing jewellery after checking whether their retailer is an IAGES-accredited partner.
IAGES-accredited members are privy to several benefits including an established market leadership, a competitive edge over non accredited contemporaries, loyalty of both old and new consumers and deeper investor relations. For consumers, an IAGES accredited retailer means they can shop with total confidence knowing their business has sourced and processed the gold ethically and responsibly.
IAGES continues to welcome more partners from across the country strengthening India’s position in the global gold value chain, with each new accreditation.
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