The young Swiss watch brand redefines the codes of the luxury industry with its Elements collection, presenting five 37 mm iridescent watches in stainless steel recycled from 100% Swiss waste. Inspired by nature and living phenomena, these exceptional pieces redefine the standards of eco-innovative design.
The eyes of the watchmaking world are on Lake Geneva as ID Genève marks the start of the new season with a bang. Four years after its debut on the Swiss crowdfunding platform wemakeit, the young brand is once again shaking things up by unveiling (only!) its second collection.
True to its impact native DNA and circular economy principles, ID Genève pursues its quest for sustainability with a streamlined, modular range. This thoughtful approach values the long term, prioritizing superior quality and longevity, while reducing the environmental footprint of each model.
Biomimetic Design: the ingenuity of life at the service of design! The air we breathe, the water we drink, the earth that nourishes us and the fire that warms us are the pillars of the survival of species and our planet. Their strength inspired ID Genève to create the Elements collection, symbolizing the duty to preserve them for future generations.
ID Genève wanted to pay tribute to them by making them shine on the wrists of men and women eager to wear their convictions. Conceived by Singal Depéry, industrial designer and co-founder of ID Genève, the Elements collection is the fruit of a creative process imbued with bio mimicry, drawing its inspiration from nature and the elements.
Featuring a 37mm case and five distinct dials representing air, fire, water, earth and a fifth element, it is distinguished by lines and luminous effects inspired by natural motifs: the iridescent brilliance of insects, the symmetry of leaves and plants, and the dynamic elliptical shapes found throughout nature.
These elements are the cornerstones of this new statement collection, celebrating the harmony between art and nature and embodying a contemporary vision of design.
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