Men of Platinum, the men’s jewellery brand from Platinum Guild International (PGI) India, brought its highly anticipated #MomentWithMahi campaign to a thrilling close with an exclusive fan meet-and-greet with MS Dhoni at the iconic Taj Lands End, Mumbai.
This one-of-a-kind experience was the culmination of the brand’s festive purchase programme — a rare reward for select consumers who purchased from the Men of Platinum – MS Dhoni Signature Edition and participated in a contest. For many, this was the fulfilment of a long-cherished dream, the chance to meet their icon, the embodiment of quiet greatness, in person.
But the event was more than just a celebrity interaction — it was a deeply immersive celebration of platinum and the values it shares with MS Dhoni: resilience, authenticity, and enduring strength.
Attendees stepped into a world of curated experiences, including:
* A sensorial platinum zone, tracing the origin of this rare metal and spotlighting its unique attributes
* A wear-and-try booth where guests could experience platinum firsthand
* The ‘Mahi Helicopter Shot’ simulator, offering fans a playful, high-energy moment to see how close they could come to the legendary finisher’s iconic move
The evening also gave fans a rare opportunity to witness the unfiltered, candid side of Dhoni. In an engaging conversation with host Rohan Joshi and the audience, Dhoni opened up about his personal connection with platinum, revealed his most cherished Platinum Moments across different formats, and even shared what gets “Captain Cool” a little less cool. His honest, humble responses created an emotional bridge between the man, the metal, the brands campaign: Greatness Lies Within.
The event brought together not just fans and consumers, but also the industry’s retail and manufacturing partners — the believers who helped build the Signature Edition and backed it at the retail level.
Sharing more about the programme and association, Vaishali Banerjee – Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said, “With #MomentWithMahi, our intent was to honour consumer belief and action with an experience that creates a lasting memory. MS Dhoni embodies consistency, integrity and quiet confidence—values that lie at the heart of Men of Platinum. By bringing our consumers together with our retail partners for this exclusive meet-and-greet, we were able to transform a purchase moment into a once-in-a-lifetime experience, reinforcing the exceptional nature of platinum.”
First launched in October 2024, the Men of Platinum MS Dhoni Signature Edition Collection celebrates Dhoni’s remarkable journey, timeless style and enduring legacy. Crafted in Pt950 (95% pure platinum), each piece carries Dhoni’s signature, making it a distinctive collector’s keepsake. The collection continues to resonate with modern Indian men who value authenticity, purpose and refined design.
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