Platinum Born, the fine jewelry brand, unveils, Born Leaders, a new campaign starring six dynamic and accomplished women shot by influential photographer Cass Bird. Signaling a fresh perspective on the brand’s namesake precious metal, the campaign aims to inspire women of all generations to consider platinum in a new way and to think of Platinum Born as the jewelry you live in, every day.
The six Born Leaders highlight the versatility and wearability of the Platinum Born collections in spirited portraits featuring pieces they each chose to wear. The campaign cast includes media personality and philanthropist, Soledad O’Brien, model-turned multihyphenate, Pritika Swarup, fashion and creative director, Rajni Jacques, French entrepreneur, Mélanie Masarin, yacht captain, Shannon Carleton and civic activist and advocate, Winter BreeAnne.
The portraiture imagery along with video and storytelling content spotlighting each of the six Born Leaders will debut across all Platinum Born channels this month and will be further amplified with a media rollout across a mix of print and digital platforms.
Platinum Born’s new Born Leaders campaign was created and produced by an all-female team, curated under the creative direction of editor, Tatijana Shoan. Shot in New York City by artist and photographer Cass Bird, the campaign is comprised of a series of playful and exuberant individual portraits and group shots.
Bird, whose projects span the art, fashion and commercial worlds captured the six high-profile talents in images that convey a spontaneity and ease that is reflective of the jewelry in the Platinum Born collections. Stylist Mane Duplan collaborated with each of the women to style jewelry looks that aligned with their unique personalities. British makeup artist Lisa Houghton and celebrity hairstylist Nai’vasha rounded out the Born Leaders creative team.
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