BFC X Pandora- a continued partnership even for 2025!

Apr 16, 2025

4The British Fashion Council (BFC) and Pandora are delighted to announce the continuation of their partnership for The Fashion Awards 2025 (TFA). Following a successful collaboration in 2023 and 2024, Pandora will once again act as the Principal Partner for the event, reinforcing the brand’s dedication to today’s discourse around culture and fashion.

Organised by the BFC, TFA celebrates excellence in creativity and innovation while raising vital funds for the BFC Foundation, which supports the next generation of fashion talent. The event recognises fashion’s cultural impact, honours industry-defining achievements, and creates unforgettable moments. This year, TFA will emphasise the power of community—bringing the industry together to shape its future and champion emerging voices.

The renewed partnership highlights the strong alignment between Pandora’s values and the BFC’s mission to drive positive change, support emerging talent, and elevate the global fashion industry.

Founded in 1982, Pandora is a full jewellery brand designed in-house by SVP Creative Directors Francesco Terzo and A. Filippo Ficarelli. As a brand rooted in self-expression, Pandora’s purpose aligns with that of the event, which focuses on supporting and uplifting creativity and individuality.

With a legacy of craftsmanship and a strong commitment to sustainability, Pandora uses only lab-grown diamonds and 100% recycled silver and gold in all its pieces, continually redefining the industry, bridging heritage with modernity. Its evolution in the culture and fashion space is reflected in the use of high-quality materials, exceptional design, and collaborations with some of the industry’s most exciting talent and creatives.

Caroline Rush, Chief Executive of the British Fashion Council, commented: “We are thrilled to welcome Pandora back as Principal Partner of The Fashion Awards 2025. Their continued commitment to craftsmanship, creativity, and innovation makes them an ideal partner for an event that not only celebrates the best of fashion today but invests in the talent of tomorrow. Together, we look forward to creating a memorable and meaningful celebration of the industry’s impact and future.”

Berta de Pablos-Barbier, Chief Marketing Officer at Pandora, commented: “We are honoured to continue our partnership with the British Fashion Council for The Fashion Awards 2025. Fashion and jewellery are both powerful forms of self-expression, and we are proud to stand alongside the BFC in celebrating the creative community that drives our industries forward. This partnership aligns with Pandora’s mission to give a voice to people’s loves and reflects Pandora’s design values — where craftsmanship, innovation and responsibility come together to inspire a new generation.”

TFA will take place on Monday 1st December at London’s iconic Royal Albert Hall, bringing together the world’s most influential fashion figures for an unforgettable night of celebration.

 

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