In an era where consumer trust is paramount, awareness about product quality has always been a crucial issue. The Bureau of Indian Standards (BIS), the national standards body of India, plays a pivotal role in this realm, setting benchmarks that guarantee product excellence.
During a recent conversation with media at the Dialogues event, Sanjay Goswami, the Director-General (Western Region) of BIS, highlighted the organization’s pivotal role in safeguarding consumer interests and promoting a culture of quality.
“The challenge of consumer awareness regarding a basic minimum quality of any products they purchase is a critical part of the work of the BIS,” said Goswami. He emphasized the importance of consumers being able to verify the authenticity of the products they buy.
“If you’re buying gold jewellery, for example, you can verify its authenticity by simply entering the Hallmarking Unique Identification (HUID) number in the BIS-Care mobile application to see where it was hallmarked and certified,” Goswami explained.
“The app, a key initiative for consumers, enables citizens to check the authenticity of products such as hallmarked jewellery, electronic products, and any other ISI-marked items. “Consumers can lodge complaints through the app as well,” he added.
This initiative by BIS is a significant step towards empowering consumers with the tools needed to ensure they are purchasing quality products, thereby enhancing trust and reliability in the market.
Heera Zhaveraat (HZ International) A Diamond, Watch and Jewellery Trade Promotion Magazine provide dealers and manufactures with the key analytical information they need to succeed in the luxury industry. Pricing, availability and market information in the Magazine provides a critical edge.
