Essence of the Indian gold-Bridal jewellery!

Jan 10, 2024

Dassani Bros 2 1Gold is intrinsic to Indian culture, closely tied to religious beliefs, tradition and festivals. Bridal jewellery dominates the gold jewellery landscape, enjoying 50-55% of market share; weddings, together with festivals, constitute the two major gold purchase occasions in India. In the absence of official records, the country is estimated to have around 11-13mn weddings per year.

With women marrying at an average age of 22 and with more than half of the country’s 1.4bn population below the age of 25, demand for bridal jewellery looks set to remain strong over the long term. The importance of this type of jewellery in India stems largely from the fact that the gold gifted to a woman for her wedding is solely her property and is therefore an important form of financial security.

Agriculture remains important to gold demand. India has seen significant urbanisation yet 65% of the population still live in rural areas and depend on the land for their livelihood. Gold remains the most popular form of investment for these communities, and while access to bank accounts has increased, faith in gold has not diminished. Gold demand in this segment is seasonal, closely linked to the success-or otherwise-of harvests.

You May Also Like

Facebook Feeds

Cover for Heera Zhaveraat
97,872
Heera Zhaveraat

Heera Zhaveraat

Offical Facebook account of heerazhaveraat.com, homepage for Trade News, Articles and Promotion of D

This message is only visible to admins.
Problem displaying Facebook posts.
Click to show error
Error: No posts available for this Facebook ID

Twitter Feeds

Glimpses of Bharat Diamond Bourse Marks 41 Years of Excellence & 15 Years of Operations of BDB Complex with the Release of customized My Stamp by Department of Posts, Government of India.
Below is the full article
https://lnkd.in/dxZJxcbD

Glimpses of Bharat Diamond Bourse Marks 41 Years of Excellence & 15 Years of Operations of BDB Complex with the Release of customized My Stamp by Department of Posts, Government of India.
Below is the full article
https://lnkd.in/dxZJxcbD

Glimpses of Bharat Diamond Bourse Marks 41 Years of Excellence & 15 Years of Operations of BDB Complex with the Release of customized My Stamp by Department of Posts, Government of India.
Below is the full article
https://lnkd.in/dxZJxcbD

Glimpses of Bharat Diamond Bourse Marks 41 Years of Excellence & 15 Years of Operations of BDB Complex with the Release of customized My Stamp by Department of Posts, Government of India.
Below is the full article
https://lnkd.in/dxZJxcbD

3

Load More

HZ is the Official Supporter of :

Member Of

Founder Member Of