In the world of fine jewellery, every gemstone carries a story, and every story deserves to be told with precision and passion. Recognizing that true excellence in retail comes from deep product mastery, Golden Carat Pvt. Ltd., an affiliate of the illustrious Shree Ramkrishna Exports, recently partnered with the International Institute of Gemology (IIG) for a transformative corporate training program.
In today’s competitive retail landscape, simply offering a beautiful product is not enough. If the person across the counter cannot articulate the craftsmanship, quality factors, and essence of the piece, the opportunity to connect emotionally with the customer is lost. Knowledge is no longer a value-add; it is fundamental.
Through a deeply engaging and practical training journey curated by IIG, Golden Carat’s team explored the intricate world of Gemology, Jewellery Design Fundamentals, and Effective Sales Strategies. The immersive modules went beyond textbooks; participants experienced hands-on sessions identifying gemstones, decoding colour palettes, storytelling techniques, and real-time customer engagement simulations.
The goal was clear: to empower every team member not just to sell jewellery, but to create meaningful experiences around it.
Mr. Mahesh Bhatiya, Director of Golden Carat Pvt. Ltd., expressed, “This training made us realize that when you understand the journey of a stone; from deep within the Earth to the customer’s hands… you sell with conviction, pride, and passion. IIG’s program didn’t just sharpen our skills; it reignited our love for what we do.”
Adding to the sentiment, Mr. Rahul Desai, CEO & Managing Director of IIG, shared, “Jewellery isn’t sold by price tags or sparkle alone. It’s sold by people who understand its soul. When a team knows what they’re presenting, and more importantly, why it matters; they naturally inspire trust. That’s what today’s training was all about: building genuine confidence through knowledge.”
The program’s success was made possible by a stellar faculty team: Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah, who wove together technical insights, real-world applications, and engaging activities that brought concepts alive.
In an industry where excellence is demanded at every step, forward-looking companies like Golden Carat Pvt. Ltd. are showing that true investment isn’t just in products, but in people. The jewellery retail world is fast recognizing that empowering teams with product literacy and storytelling ability is no longer optional; it is essential for building enduring brands.
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