Jacob & Co, watches & wonders novelties!

Apr 09, 2025

Jacob Co 1Artistry And Innovation:

The Bugatti Tourbillon by Jacob & Co. gets a new look. Made from 18k white gold and set with 328 baguette cut diamonds, this timepiece takes high-performance timekeeping to a new level.

Mirroring the architecture of Bugatti’s hyper sports car, this watch is an intricate blend of form and function, from its front grille-shaped case to the automaton engine block. The ultimate fusion of automotive and horological excellence.

Go Big or Go Home:

Jacob & Co. raises the stakes with the latest version of the Casino Tourbillon Baguette, now set with dazzling baguette-cut white diamonds and tsavorites.

The dial boasts 4.30 carats of white diamonds and vivid green tsavorites, while 18.13 carats of baguette-cut white diamonds wrap the case in brilliance. At the heart of it all spins Jacob & Co.’s signature roulette complication—turning high horology into high-stakes luxury.

The Jacob & Co. Bugatti Tourbillon is the hyper twin to Bugatti’s new hyper sports car, which is also named Tourbillon. The Bugatti Tourbillon features new inventions, new complications in a new architecture that takes after Bugatti’s. These two extreme mechanisms are aesthetically, mechanically and functionally integrated. Never before has the likeness between a timepiece and an automobile been pushed that far and with such accuracy.

A total of ten defining design elements are directly drawn from the cars. The Bugatti Tourbillon case shape is the same as Bugatti’s car, with the front grille flanked by two side radiator inlets. The case sides show two large sapphire openings, shaped and tinted like the car’s side windows. The sub-dials are designed like the car’s dashboard and rpm counter. Its automaton emulates the car’s new V16 engine block, down to its exhaust manifolds. Even the winding crown mimics the finishings on the control knobs.

“Working closely with Bugatti is an exciting experience,” says Jacob Arabo, Jacob & Co. Founder and Chairman. “I live to push watchmaking to new levels, coming up with designs and complications that no one had even dreamed about. Bugatti is the same. They push everything beyond what everyone thinks is the limit. The Bugatti Tourbillon is our most advanced timepiece, the great achievement of a great partnership.”

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