Piaget maison showcases Capsule collection

Jun 05, 2024

Capsule collection 2In celebration of this milestone, the Piaget maison unveils a new iteration of its beloved capsule collection. Drawing on a precious library of savoir-faire, these pieces revive magnetic goldsmithing techniques to showcase an enduring mastery of gold and a spirited approach to movement.

As the success of the Piaget watches grew in the 50’s, clients started to ask for bespoke jewellery to go with these watches to create parures – earrings, rings and bangles. In 1959, Piaget opened its first Salon in Geneva, a unique store with a sign simply stating Piaget Horlogers Joailliers – Piaget, Watchmakers & Jewellers.

Here, the Maison’s meticulously crafted watches and jewellery would be displayed side by side for the first time, heralding the successful transformation from watchmaker born in La Côte-Aux-Fées, specialising in ultra-thin components, to watchmaker and jeweller, right in the action.

A decade later, Piaget would show its extraordinary jewellery watches, famously known as the 21st Century Collection, expressly designed to echo, if not rival, the fashions of the time. Timepieces hand woven to be worn as Swinging Sautoirs with tigers eye or lapis-lazuli dials, cage-like gold cuffs embedding coral-dialled watch faces and studded with turquoise beads, and all comprising the bespoke slim movements.

Precious and yet wearable, these jewellery watches paved the way for the Maison’s first fine jewellery collection of ultra-wearable “bijoux” Last, but not least, an engraved snake motif, usually found on the Limelight Gala watch complete the set of five jewels. With single spinning bands, each unexpected encounter of distinct texture and pattern is an ode to the Maison’s extraordinary history of engraving gold.

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Forevermark Diamond Jewellery from De Beers launches in India with its 1st global flagship store in New Delhi! ✨ New identity, campaign #ThisOnesForMe, & bold expansion plans 15 stores in 2025, 100 by 2030.

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Forevermark Diamond Jewellery from De Beers launches in India with its 1st global flagship store in New Delhi! ✨ New identity, campaign #ThisOnesForMe, & bold expansion plans 15 stores in 2025, 100 by 2030.

LHS: Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, and Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark.

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