Veia Gold, launched in the UK and Ireland

Feb 11, 2025

Veia Gold 2Veia Gold, a new gold and platinum jewellery wholesaler, has launched in the UK and Ireland, led by PureJewels CEO Jayant Raniga, offering to deliver precious items rapidly and efficiently to clients. Registered retailers and wholesalers across the UK and Ireland can order with immediate effect from a range of 18-, 22- and 24-carat gold and 950 platinum jewellery available online.

Raniga, the founder and CEO of Veia Gold, said, “We are filling a gap in the market to supply beautiful items of precious jewellery in classical designs, promptly to retailers and wholesalers. We offer a rapid and well-organised delivery, resolving challenges relating to logistics, hallmarking and compliance.

Veia Gold enables its clients to save costs by reducing time waiting for hallmarking, for example. It can also serve e-commerce retailers looking to add fast-selling 22-carat gold jewellery.”

Veia Gold’s says, “Our expertise in the craft of jewellery, paired with sophisticated stock management processes and state-of-the-art supply infrastructure, ensures efficiency and reliability. We deliver premium, ready-to-sell jewellery, empowering businesses to improve their profitability.”

Raniga is well-respected in the UK market as the CEO of PureJewels, a retail brand in east London, now celebrating its 75th anniversary that supplies 22- and 18-carat gold and 950 platinum jewellery preserving heritage craftsmanship.

Veia Gold offers a regularly refreshed range of precious jewellery designs and can deliver with immediate effect to registered retailers and wholesalers within 24 hours of receiving an order in the UK, and within 2-3 days to clients in Ireland.

The launch of Veia Gold coincides with a surge in gold prices to all-time highs, fuelled by; safe haven- buying.

Retail demand has held up well for high-purity gold jewellery, as many customers are attracted to bullion as a store of value.

“We see a strong outlook for demand for gold jewellery, with retailers and wholesalers reporting resilient uptake at a time of geopolitical uncertainties,” Raniga said.

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