The focus of Christ’s presence at Vicenzaoro was the new Christ Silver Collection, launched in July. The collection consisted of 100% recycled silver, reflecting Christ’s commitment to social responsibility and offering customers great value for money. Christ Silver embodied the brand’s dedication to sustainability, highlighted by the slogan: Precious is Sustainable.
In addition to the new Christ Silver line made from 100% recycled sterling silver, selected new real gold jewelry pieces made from 14-carat gold were also on display.
Sustainability was a commitment of relevance to the entire group, as evidenced by the concept of the Morellato Group’s booth: The entire group presented its trade fair appearance under the claim; Precious is Sustainable. This claim originated from the launch of the Christ Silver campaign in July.
“This not only illustrated that we, as a group, were all pulling together and making sensible use of synergies but also emphasized the importance of sustainable action. As the market leader in Germany, a certain responsibility came with it—one that the entire group, in its size and relevance, took seriously,” said Gunnar Binder, CEO of Christ.
“Christ Silver was an important new brand for Christ, not only filling a gap in our ambition to cater to all needs and price ranges but also adding another value to our (own-brand) jewelry collections: the value of sustainability. Sustainability was not just a trend for Christ but a commitment. With our new Christ Silver Collection, we wanted to show that precious jewelry and environmentally conscious actions could go hand in hand” Binder added.
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