The World Gold Council [WGC] unveils a new documentary, Touched by Gold, a powerful exploration of gold’s enduring influence on culture, creativity, and society, told through the voice and life stories of Elton John.
Touched by Gold charts his pervasive connection to gold, granting audiences an exclusive look at his personal archive and revealing the intimate ways gold has inspired his art, his music, and his sense of individuality.
Throughout the film, he shares the many deep and personal connections he has forged with gold over the years, giving unique insight to his storied life and artistic achievements. From his legendary stage costumes to iconic accessories, Elton’s story is woven with the brilliance of gold, as a timeless symbol of his identity and stage persona.
Touched by Gold goes beyond fashion and performance, shining a light on gold’s vital but lesser-known role in modern medicine and science. The film reveals how gold is more than symbolic in Elton’s life and is a key component in pacemakers; technology he came to rely on after being fitted with one in 1999.
The documentary also highlights how gold has been utilised in the development of HIV detection technologies, a cause close to his heart through the work of the Elton John AIDS Foundation. Founded by Elton in 1992, the Foundation has raised more than $650 million to expand access to health care, combat HIV stigma, and help end AIDS.
“From the moment I was presented with my first gold disc in 1970, gold has been there throughout some of my defining moments – my gold awards, the microphones I’ve used for some of my biggest albums, and even the gold lamè suit I wore on stage at Glastonbury,’ said Elton John. “Throughout my career, gold has always had a magic that inspires my music, my style and the way I express myself.
In Touched by Gold, it was a pleasure to reflect on those joyous moments and share how this wonderous mineral has become such an important part of my career and life.” Created by the World Gold Council, the documentary illustrates that gold is more than a precious metal and trusted financial asset. It is both an enduring part of global culture, bridging tradition and progress, and a vital resource for its role in medicine, technology and the advancement of society.
David Tait, Chief Executive Officer of the World Gold Council, added, “The World Gold Council is immensely proud to partner with Elton John on our latest documentary, exploring the untold stories of gold. It is my hope that this film will deepen understanding of gold’s critical role in society, not just as a store of value, but as a catalyst for innovation, creativity and the positive development of societies and economies. Touched by Gold, is a celebration of Elton John’s extraordinary journey and a testament to gold’s everlasting presence at the heart of human progress.”
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