Quality business for foreign markets and high-level tools for companies. These will be the two levers at the next edition of Italian Exhibition Group’s Oroarezzo event, scheduled to take place from 9th to 12th May at Arezzo Fiere e Congressi.
Between 2024 and 2025, the weight of the main Italian gold and jewelry export markets was redistributed in favor of the European Union, the United Arab Emirates and Switzerland, with the United States substantially holding up but demand from Turkey halving, even though it was still the top destination for Made in Italy products. IEG, together with the Italian Trade Agency (ITA) is amassing a delegation of hosted buyers for the jewelry manufacturing markets of interest that will exceed the one-to-one buyer/exhibitor ratio.
The new entry at the next edition of the IEG show will be the first international congress in Arezzo, to be held on Monday 11th , entitled “Global markets, geopolitical scenarios and concrete tools for business growth”. The event will focus on the prospects that the free trade agreement between the European Union and India has opened, and France and Switzerland, homes of the big brands, supply chains between the United States and Canada and, lastly, the opportunities of the African continent.
FARSURA (IEG): EXPORTS HAVE CHANGED, NOW BUSINESS AND TOOLS FOR COMPANIES
«Markets change, but interest in Italian gold and jewelry does not fade. Therefore, together with the Italian Trade Agency, we are working on compiling a high-profile delegation with the utmost attention to foreign markets that are still important for Arezzo manufacturing, like the United States, and to those, albeit a minority, that are livelier, such as Poland, Canada or China.
A collective effort which we are keeping associations, such as the national Federorafi, (system) of the Arezzo category, updated on through the Goldsmith Council, as well as local institutions, from the Municipality to the Chamber of Commerce and the Province, because Oroarezzo’s growth is a strategic IEG priority. Our job, however, does not end with the encounter between market supply and demand.
IEG is convinced that companies must also face current challenges with enabling experiences, such as data sharing and analysis. Which translates into a high-profile international conference. It is not the time to wait for change, we must build it together,» says Matteo Farsura, head of IEG’s jewelry trade shows.
THE INCOMING STRATEGY
At last year’s edition, Oroarezzo saw the participation of over 370 exhibitors and an incoming of around 400 hosted buyers thanks to the collaboration program with the Italian Trade Agency. For this coming edition, Italian Exhibition Group is working on exceeding this proportion with a predominant share of buyers operating in the US and UAE markets. IEG and ITA will also work on European representation and on a targeted choice on the Asian market, particularly with Japan and China. The new markets in the Mercosur area will see a share for Brazil, Mexico and Panama. These guests will be offered a classic networking aperitif at the Fraternita dei Laici building on the opening day and special experiences to help them appreciate the city and its cultural heritage.
VALUE CHAINS, TARIFFS AND FREE TRADE: THE INTERNATIONAL CONGRESS
The time has come for the first international conference on the opportunities that some strategic areas represent for Italian gold and jewelry manufacturing exports. A joint decision between IEG and the national Federorafi Confindustria to give the Arezzo district effective tools to understand global scenarios and opportunities.
It will begin with the prospects that the free trade agreements currently being ratified between the European Union and the Mercosur area will open up in the medium and long term for the Italian gold and jewelry industry and will then address the prospects that India can offer after the signing of the trade treaty with Brussels in New Delhi on 27th January for the progressive elimination of customs duties.
Further topics will be the big jewelry brands’ decision-making centers between France and Switzerland, the reorganization of supply chains between the United States and Canada, and, last but not lease, the possibilities that Africa offers for an initial commercial entry into the gold and jewelry sector.
OROAREZZO 2026 PARTNERS
Oroarezzo is organized by Italian Exhibition Group at Arezzo Fiere e Congressi in collaboration with the Italian Trade Agency, the Arezzo and Siena Chamber of Commerce, Arrezzo Municipal Council, the Province of Arezzo, the Arezzo Gold Council, Confindustria Federorafi South Tuscany, CNA Orafi, the Confartigianato Gold and Silversmith Federation, Federpreziosi Confcommercio, AFEMO – Association of Jewelry Machinery Manufacturers and Exporters.
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Flashback ✨
At Golden Girls Awards 2025, Bengaluru, Ms. Reena Shukla (Director – Bajaj Overseas Ltd, Heera Zhaveraat) was honoured by The Jewellers’ Association, Bengaluru (JAB) for 20+ years of contribution to the Gem & Jewellery industry.
Grateful to JAB for the recognition 🙏
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