Pandora announced its new brand campaign Be Love, featuring a multinational roster of talents, artists and rising stars. Be Love introduces Pandora’s three new global brand ambassadors: sisters and artists Chloe and Halle Bailey, and actress, author and advocate Selma Blair.
Joining them in the campaign are artist and model Sasha Pivovarova; model couple Aviana McClish and Colin Alexander; rising face Jocelyn Corona; friends and models Saiyan Marley, Yumi Nu, Salem Mitchell and Thara; as well as a couple, models Meghan Collison and Jack Spencer.
The multi-season campaign presents love as more than just a feeling but also a way of being – something one does, lives, embodies and embraces. Showcased throughout the campaign’s visual assets, Be Love is an invitation to move throughout the world with love.
The Be Love platform is part of Pandora’s growth strategy, Phoenix that aims to elevate brand desirability and drive the perception of Pandora as a full jewellery brand. The campaign features a range of collections crafted with high-quality materials such as sterling silver, 14K gold (plated and solid), Murano glass, and lab-grown diamonds, emphasising Pandora as a brand for anyone looking to add sparkle to their life regardless of occasion.
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