Platinum Guild International USA has announced the recipients of the second round of its highly successful business development grant initiative. Launched in 2021, the grant program was designed to turbo-charge the growth of platinum jewelry specifically within the USA, inspiring manufacturers, designers, and retailers to make platinum an important focus of their business.
The initial grant program exceeded expectations, with the three inaugural participants, Helzberg Diamonds, Memoire, and Kwiat, achieving outstanding platinum sales results that ranged from 50% to over 900% growth when compared to the period preceding the grant.
The 2024-2026 Platinum Guild International USA business grant recipients are, 1: A. Jaffe, 2: Frederick Goldman Inc, 3: Miosogno by the Jewelex Group & 4: Robbins Brothers. The reaction from all the recipients was overwhelmingly positive and highlighted the growth potential for platinum jewelry in the coming months and years.
“We are excited to partner with a fantastic organization like PGI USA,” said Sam Sandberg, chairman of A. Jaffe. “We strongly believe in the platinum story and will continue to advocate for platinum jewelry. We are eager to begin promoting our turn-key platinum program for the upcoming shows, supported by marketing, training, and shelf stock for immediate delivery.”
Jonathan Goldman, CEO of Frederick Goldman Inc. commented, “We are thrilled to receive this grant from Platinum Guild International USA. With the resurgence of platinum as the premier metal in bridal jewelry, we look to partner to create awareness and sell through for our retail partners.”
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