Reliance Jewels, one of India’s most trusted jewellery brands, is thrilled to announce the launch of its new ‘Vivaham’ wedding collection for the upcoming festive season. This exclusive collection reaffirms the brand’s commitment to offering exquisite bridal jewellery that embodies the grace of tradition and the allure of modern sophistication. The newly launched collection includes beautifully crafted chokers, bangles, earrings, necklaces, hath phool, mang tikka, nose rings, and waist belts.
The Vivaham collection features eight marque pieces, meticulously crafted in both gold and diamond, embodying luxury and sophistication for the modern bride. Additionally, the collection includes an extended array of regional jewellery trousseau, reflecting the unique cultural nuances of various regions. This thoughtful blend of tradition and contemporary flair ensures that every bride can discover the perfect piece that reflects her individual style, whether for a traditional ceremony, a glamorous reception, or festive celebrations.
To celebrate the launch, Reliance Jewels has introduced the ‘Brides of Vivaham’ campaign, portraying the vibrant spirit of the modern bride as she cherishes her special moments, adorned in exclusive jewellery ensemble.
Speaking on the launch of Vivaham collection, Sunil Nayak, CEO of Reliance Jewels, said, “Weddings in India hold deep emotional and cultural significance, and bridal jewellery is at the heart of these celebrations. Our Vivaham collection is a tribute to this enduring tradition. Each set in the collection elegantly fuses regional heritage with a modern flair, crafted for today’s bride who embraces her individuality and personal style. These pieces become cherished keepsakes for years to come, far from being just an adornment for the big day.”
To celebrate the wedding season, Reliance Jewels is offering brides-to-be exciting discounts, including up to 25% off on making charges for gold jewellery and up to 30% off on diamond value and making charges till November 11, 2024.This is the perfect opportunity for brides to invest in stunning jewellery at exceptional value. Shoppers can immerse themselves in the vibrant array of the Vivaham collection, available online and in Reliance Jewels stores over 185 cities.
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