Sachin Jain, Regional CEO, India, World Gold Council said, “Akshaya Tritiya is the second-largest gold-buying festival in India and continues to be a significant occasion for gold purchases, symbolising prosperity and long-term value. While price movements earlier this year led to some cautious sentiment, demand fundamentals remain resilient, with gold prices up around 14–16% year-to-date. Recent geopolitical tensions have driven intermittent volatility, reinforcing gold’s safe-haven appeal.
However, prices have seen phases of stability and mild correction, offering a balanced entry point for retail consumers, with an upward trend expected towards the end of April. We are seeing consumers continue to support traditional jewellery demand, while younger buyers are increasingly gravitating towards lightweight, contemporary 22k and 18k gold jewellery as both an aspirational and accessible investment choice. We are also expecting continued growth in digital gold and gold ETFs, reflecting evolving investment preferences. Overall, we anticipate positive momentum in gold buying this Akshaya Tritiya.”
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