The Gem & Jewellery Export Promotion Council (GJEPC) marks a defining milestone this year, celebrating its 21st consecutive participation at JCK Las Vegas, the world’s premier jewellery trade event. From May 29th to June 1st, 2026, at The Venetian Expo, the India Pavilion will serve as a global stage for 33 of India’s most visionary member exporters. Spanning 3,900 sq. ft., the pavilion represents the “Brilliant Bharat” initiative, showcasing a transition from a manufacturing powerhouse to a global trendsetter that blends centuries-old hand skills with a sophisticated, design-first approach for the international market.
The India Pavilion was inaugurated by Dr. K. J. Srinivasa, Hon’ble Consul General of India, Los Angeles, in the presence of Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Vijay Mangukiya, Convener – International Exhibitions, GJEPC; Mr. Ashish Borda, Convener – Promotions, Marketing & Business Development (PMBD), GJEPC; Mr. Mital Doshi, Convener – Banking, Insurance & Taxation Committee (BITC), GJEPC; and Mr. Sabyasachi Ray, Executive Director, GJEPC.
The pavilion’s architecture across two strategic levels is designed to guide international buyers through a curated journey of Indian excellence. On Level One’s Passport Section, the narrative begins with the timeless elegance of natural diamonds and the intricate artistry of studded and plain gold jewellery, reflecting India’s deep-rooted connection to precious metals. The experience continues at Level Two, which serves as a specialised hub for high-end natural diamonds and couture jewellery collection. The collections speak the refined language of global aesthetics.
Another standout is the India Design Gallery at level 1-105, a showcase of specially crafted one-off jewels presented under the overarching theme, Quantum Couture. Curated by Paola De Luca, a globally recognised jewellery trend forecaster, the pieces reimagine India’s rich artisanal heritage through a modern lens. The India Design Gallery spans three narratives, namely, Embroidery, Micro Painting, and Poetic Layers, each translating heritage techniques into bold, future-facing expressions of design.
Mr. Kirit Bhansali, Chairman, GJEPC, said: “For over two decades, GJEPC has maintained a strong presence at JCK Las Vegas, and our 21st year marks a significant evolution in how we present Indian craftsmanship to the world. With 33 exporters across 3,900 sq. ft., we are not just showcasing products; we are showcasing India’s capability as a design-led manufacturing powerhouse. By blending our ancestral savoir-faire with modern innovation, we have ensured that the India Pavilion offers a vision of jewellery that is innovative, market-ready, and deeply rooted in excellence, reinforcing our position as the world’s preferred sourcing destination.”
“The India Design Gallery reflects the creative evolution of Indian jewellery, where heritage craftsmanship meets contemporary design thinking. By showcasing exceptional creations from the Artisan Jewellery Design Awards 2026, we are presenting India’s growing capabilities as a global hub for design-led jewellery innovation.” added Bhansali.
Commenting on GJEPC’s recently announced membership of the Natural Diamond Council, Mr. Bhansali, noted: “The Natural Diamond Council plays a vital role in promoting the desirability and enduring value of natural diamonds among consumers worldwide. Our membership reflects GJEPC’s commitment to supporting collective industry efforts in category marketing, consumer education and storytelling, ensuring that natural diamonds continue to resonate with a new generation of consumers across global markets.”
India’s gem and jewellery industry today stands as one of the world’s most diversified and integrated ecosystems, with strengths spanning natural diamonds, coloured gemstones, gold jewellery, studded jewellery, silver jewellery, platinum, and the rapidly growing lab-grown diamond segment. Backed by a vast network of skilled artisans, advanced manufacturing capabilities, design innovation, and a strong supply chain, India has emerged as a preferred global sourcing destination, serving leading international brands and retailers with quality, scale, and craftsmanship.
India’s global rise in the gem and jewellery sector is also driven by sustained industry-building and international engagement initiatives led by GJEPC. The Council continues to strengthen India’s position on the world stage through active participation in key global industry forums including the World Diamond Council, World Federation of Diamond Bourses, and Kimberley Process, advocating ethical sourcing, transparency, sustainability, and responsible growth across the global value chain.
As part of its international outreach strategy, GJEPC provides Indian exporters access to key global markets through participation in leading international trade exhibitions and Buyer-Seller Meets across regions including Hong Kong, Las Vegas, Singapore, Italy, London, Sydney, Dubai, Bahrain, Japan, Germany, Saudi Arabia and Brazil. Flagship engagements include renowned platforms such as Jewellery & Gem ASIA Hong Kong, JCK Las Vegas, VICENZAORO, Jewellery Arabia, HKTDC Hong Kong Shows, JGT Dubai, and International Jewellery Tokyo, alongside focused Buyer-Seller Meets and initiatives such as IGJS Jaipur and SAJEX. These initiatives continue to expand market access, facilitate business opportunities, and strengthen India’s position as a trusted global jewellery hub.
Visit:
1) India Design Gallery at L1-105
2) India Pavilion at Level 1 and Level 2
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